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Graphic Design that teLLs a Story
Meet Logo. First on the scene and the one you remember. Logo's side-kick is a matching set of graphic assets called Visual Identity. In addition to making Logo more interesting, Visual Identity helps Logo be more effective by bringing all the colours, shapes and visual treatments needed to design kick-ass marketing material.
Then there's Brand. Brand is often misunderstood, but you'll soon learn Brand is really the most important one of all. Brand is the core story about your business and it's values, and when your values resonate with your customer's values, loyalty is the result. You see... customer loyalty doesn't come from just having the best price or the most exclusive thing, it comes from making them feel good about doing business with you.
"Your Brand is the single most important investment you can make in your business."
Steve Forbes, Editor in Chief of Forbes Magazine
Discover Your Brand sTory and Purpose
We start by uncovering your unique Brand Story. Who are you and what do you believe in? Why should people choose you over someone else? What makes you different from your competitors? A memorable Brand has its own personality, visual style and voice. An engaging Brand makes a lasting impression and demonstrates what you're about beyond your products or services. It should also be authentic because you can't deliver something you don't have. The results culminate in a carefully curated set of Brand characteristics and attributes that form the design foundation for all your marketing materials starting with your Logo.
"If people believe they share values with a company, they will stay loyal to the brand."
Howard Shultz, former Starbucks CEO
Logos that Look great
Your logo is often the first point of contact with a potential customer, so make a good first impression. I can start from scratch, update an existing logo or digitize an idea you already have. Your logo can be a symbol with or without embellishment, a custom drawing, or a name in an enduring font. Some are simple or understated, some are elaborate or colourful. Sometimes there’s a tagline that describes a service or benefit. You'll also need variations of the primary graphic for design and platform flexibility. Your Logo should not only look great and differentiate you from others doing the same thing, it should also embody your Brand.
"I absolutely love the logo and graphics Shelley created for my business."
Angie Rodney, Proprietress High Road Market
Marketing MateriaLs Working Together
If you want a website, hand out business cards or brochures, need signage or use social media, it helps to have a consistent set of graphic assets to draw upon when designing your Marketing Materials. This is where Visual Identity enters. The colours, shapes and visual treatments, ready to use at your finger-tips. Also designated fonts, typographic styles and any other custom-created graphics or imagery all working together effectively as a whole to help build recognition and boost marketing effectiveness. Together, Logo and Visual Identity help attract new customers to your business. Your Brand is what keeps the good ones coming back.
Graphic Design Packages that Fit your Business
DesignStories.ca Logo and Logo & Visual Identity Design packages can be scaled to fit any budget or experience level. Included with each are customized-to-your-business reference materials that will help you manage your Logo, Visual Identity and Brand, plus all the ready-to-use digital files you'll need to help you - with a little creativity - prepare your own marketing materials independently with a consistent look and feel.
If designing your own Marketing Materials isn't part of your story, let's discuss your options: What's your customer process? Have you ever asked your customers or clients for feedback? Who are your competitors and how can you make their customers yours? Let's find out and make a plan and you decide what path and Marketing Materials will work for you.
• Know your products and services inside-out and know what makes you unique.
• Understand your customers' wants, needs and preferences.
• Know your competitors, their Brand, and what makes their customers loyal.
• Humanize your business by giving it personal characteristics and values.
• Spend time creating a great customer service experience.
You could use AI or an App. to generate your logo or build a brochure but if you want to connect with real humans, have your marketing material created by real human beings that have the ability to relate to your best customers' and even your competitors, and who understand your values and aspirations.
Human-centric Graphic Design
If you're interested in learning about my process or designing your own marketing material, tell me which of my logo designs you liked the best and I'll send you my free, no obligation "Self-Design Top-10 Guide" that will give insight into some of the things professional Graphic Designers do to guarantee a more effective design.
Shelley DeWit
DesignStories.ca, Surrey, BC Canada